Vision & Objectives

Our vision is to build a healthy society by increasing self awareness in the community, to help customers to identify and consume healthy nutrients from natural sources and help them by offering a wide-range of healthy alternatives and substitutes of everyday food with the objective to eliminate malnutrition, which is a main reason for lots of diseases in modern society.​

It is very difficult in today’s world to identify true nutritional value. Obviously healthy wholefoods, fruits and vegetables don’t offer the same value as they used to, even food supplements and vitamins from mainstream producers are mixed with unnecessary fillers and additives. We at Puritude are committed to pure ingredients sourced exclusively from the United Kingdom and the European Union with traceable origins.​